Brand Philosophy
     - Respect nature, attributed to natural ; are basically the way we think.
     - The original spirit inspires us to continue to create in the field of art and technology .
     - The laws of nature reminds us with suppliers , distributors together to build a strong industrial chain.
     - The pursuit of excellence, excellence is our unswerving ideals.
     - Influence comes from: self-discipline , integrity , creativity and excellent service .

RUIYUAN - taken from the natural into the arts
Excellence, take the natural water and soil , the sublimation of art in the fire , after a fine ceramic art Rueiyuan pick Mayans .

Faithful to the original , RUIYUAN depletion mountain rocks stone, inadvertently restore the natural beauty in space.
RUIYUAN - thought to open the future
- Respect for nature , practice green beauty.
Emphasis on green business ideas, formulation of green all aspects of corporate strategic guidance , guide enterprises to shift to a more environmentally friendly and more green .
- To accelerate the development of innovation
Mechanism for the development of innovative enterprises the power to bring a vibrant , product innovation and brand development to promote artistic innovation for consumers a higher level of enjoyment.